We started accepting orders on Thursday March 20, 2008, exactly on 05:48:19 am GMT (08:48:19 am Moscow, 02:48:19 pm Tokyo; Wednesday March 19, 2008, 10:48:19 pm California time, etc).

What is so special about this exact date and time? This is the exact time when earth passes the Equinox and it is the moment that day and night is exactly equal everywhere on the planet. At this exact moment astronomical spring starts in the northern hemisphere and autumn in the southern.

It is also the oldest celebrated New Year. No Ruz, as it is called today, is a celebration of the spring Equinox. It has been celebrated by all the major cultures of ancient Mesopotamia, beginning with the Sumerians in 3,000BC. The celebration is deeply rooted in the traditions of Zoroastrian belief system.